To write for Soitsfun, you need to understand that "Soitsfun" is exactly about that! It is about the social tools and activities that draw people and community together. Soitsfun is about the need for friends, relationships and events that provide the basic networks for individual and community success. It is all about "Fun", if it is not "Fun", it does not serve to inform you or others of the entertaining activities and events essential to our community. Simple eh?
So if it is negative, destructive or slanderous, please take it to any other other site or Social Network that publish Mayhem, Murder and Disaster.
Readers want web content that:-
- Is "Fun" or tells them where it is at in their community.
- It is easy to skim & scan
- Is written in a style that is direct, concise and factual
- Is focused around their needs as a group, the community and events (not yours)
- Has credibility and inspires trust.
10 Web Writing Tips
1. Understand how readers read on the web
Readers read differently on the web – unlike when they are reading a book from cover to cover. On the web, readers don’t read word for word. They skim content, trying to get a quick impression of what it’s about. They scan for the bits they are interested in and ignore the rest. You need to understand how readers read on the web, so write content in a style that makes it easy for them - Soitsfun.
More about how readers read on the Web.
2. Write content that is easy to skim & scan
- Be direct
Start with your conclusion or where your article intends to go – this is called the Inverted Pyramid style
- Limit each paragraph to one key concept
- Use simple meaningful headings
- Use bullet points and numbered lists sparingly
- Use informed Quotes and acknowledge it.
- Include your summary or overview
- Learn more about how to write in an informative style "Soitsfun" - that keeps your readers reading
3. Keep your wording short & simple
Be brief and concise. Reduce your word-count to a minimum. Write clearly and simply. If you are writing for an expert audience explain your terms. Give your readers links to simple background information, so that the most casual visitor can work out what you are talking about.
4. Know your audience
Who are you are writing for? What are their needs? Why and what will they come to your article to find or achieve? What is their level of expertise? Build a profile of your community and various audience groups. Focus your content around reader's needs and tasks, not around yourself or your organization (user-centric content writing). People are tired of us talking about ourselves.
5. Engage your user
Imagine who your reader will be, and keep that imagined person in mind as you write for him or her. Talk directly to your them. Provide interaction.
6. Build trust
- Be factual and accurate. Where appropriate, prove the verity of your information with links to trusted websites or by quoting trusted authorities. Remember to be accurate and truthful in any quotes as it is your credibility on the line.
- Include only content which conforms to the purpose of the category.
- Protect privacy and respect copyright.
- Keep your article content up to date.
- Publish your author details. Provide readers with a sense of knowing who is is behind the article.
- Spell-check your content. Invite people to report errors, then fix them. We all re-write.
- Network and build trust and community credibility.
7. Test then refine your content
First test it yourself – review each article while imagining how it reads to a reader. Then test it on friends to learn what works and what causes difficulties. Test your content on different audience groups with different levels of knowledge. Test, refine, test, refine, test and have fun … (You get the idea).
8. Help people (and search engines) find your content
Use hyper-links to articles on Soitsfun or to other helpful sites. Do keyword research to determine what keywords people are likely to use to find your content. Sprinkle your content with those keyword phrases, paying particular attention to your article title, headings and your leading paragraph. Provide alternate text descriptions for your images (Google loves knowing what images mean). Learn to be professional in your writing endeavor.
9. Create the right tone, look and feel
When you create a topic, aim for a unified tone, look and feel throughout your article. Aim for the right tone to suit your reader category and your subject matter. Keep the tone of your article unrelentingly positive, up-beat and with community information. Use multi-media cautiously – it should enhance the page, not distract the user. Develop an appropriate identifying brand if you do not already have one, and include it on every page and communication. Color, images and the ‘tone’ of your conversation with the reader will help to create a psychological impact on your reader's, and help to communicate a subtle message about who you are. They will appreciate you and your information without you shoving yourself at them. Reader's are smart and intuitive.
10. Be generous with your expert knowledge of your community and subject matter.
Readers value expert knowledge. It is a drawing-card for readers for your future articles and they will forward your article in order to inform friends. It helps to build credibility because it establishes you as an authority on your subject. Don’t give your expert knowledge all at once. Organize it into digestible pieces. Remember that we are all beginners and only wish to enhance our lifestyles, and that of others, through an informed community. Let's dance again!